What Content Should I Post On My Business Social Media Platforms?
Running out of ideas on what to post on your business social media channels? We’re going to presume that you already have a social media marketing strategy. If you don’t, read this. And we’re going to presume you already have a social media marketing schedule or some...
What Does a Social Media Manager Do?
Social media is taking over your life So you’ve decided you need to outsource some of the tasks in your business, or take on another employee. Social media seems like a good place to start, it’s fairly self-contained and you know from experience it’s a complete...
Which Social Media Platforms Work Best For My Business?
A Social Media Platform Overview Perhaps your business is at the beginning of its social media journey, and you don’t know which platforms to choose. Or maybe your business has been on social media a while but you’ve tried to be on all the platforms and it’s...
Getting the Right Tone of Voice on Your Social Media Accounts
Your brand tone of voice Establishing your brand isn’t just about what you look like. It’s also about what you SOUND like. Does your Twitter or Facebook account sound like your brand, ALL the time? Does it have the correct tone of voice? It’s not the WHAT of a company...
9 Journalist Tips on How to Get Free PR for Your Business from Soulful PR Live 2017
You know when you have all of these words busting out of you and you have to make a huge effort to put them into some kind of order because you’re so excited? That’s about where I am at the moment. I’ve just got back from Janet Murray’s Soulful PR Live 2017 event in...
How to Use Instagram Stories for Your Event
When Facebook couldn’t acquire Snapchat, they copied it instead. Instagram Stories is just one of the results. And while it may not be good news for Snapchat which has a much smaller customer base than Instagram, it’s great news for you and your event. What is...
How can social media increase success in your business?
Why social media? There’s no doubt that social media is time consuming. Not only can it be the classic rabbit hole you fall down when you spot something interesting on your feed and two hours later realise you’ve been reading about advanced robotics instead of...
What should you do to prepare for an important conference?
You paid for the conference ticket months and months ago, taking advantage of special early bird pricing. You booked your train and chose the cheapest hotel you could find near the conference venue which didn’t look like it had cockroaches living in it. You ordered...
What’s the story behind Socially Contented?
You might be wondering what the story is behind the business (or you might not, in which case navigate away now!). We believe people interact with people, not with business names, so we’re more than happy to offer an insight into our little corner of the internet....
Torn Between Two Robots: a love hate relationship with chatbots and AI
Chat Marketing and chatbots, I reluctantly have to admit, are here to stay. Why am I reluctant? Because I find them impersonal, intrusive and spammy. Why am I torn? Because I have FOMO and I fear I will be heartlessly abandoned in the desolate fields of outdated...