by Cathy Wassell | small business, social media, social media platform
A Social Media Platform Overview Perhaps your business is at the beginning of its social media journey, and you don’t know which platforms to choose. Or maybe your business has been on social media a while but you’ve tried to be on all the platforms and it’s...
by Cathy Wassell | branding, small business, social media, tone voice
Your brand tone of voice Establishing your brand isn’t just about what you look like. It’s also about what you SOUND like. Does your Twitter or Facebook account sound like your brand, ALL the time? Does it have the correct tone of voice? It’s not the WHAT of a company...
by Cathy Wassell | journalist, PR, small business
You know when you have all of these words busting out of you and you have to make a huge effort to put them into some kind of order because you’re so excited? That’s about where I am at the moment. I’ve just got back from Janet Murray’s Soulful PR Live 2017 event in...
by Cathy Wassell | event, Instagram Stories, small business, social media
When Facebook couldn’t acquire Snapchat, they copied it instead. Instagram Stories is just one of the results. And while it may not be good news for Snapchat which has a much smaller customer base than Instagram, it’s great news for you and your event. What is...
by Cathy Wassell | small business, social media, social media management
Why social media? There’s no doubt that social media is time consuming. Not only can it be the classic rabbit hole you fall down when you spot something interesting on your feed and two hours later realise you’ve been reading about advanced robotics instead of...
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