by Cathy Wassell | event, social media, Twitter
Twitter is the pulsing life blood of live events. Whatever’s going on around the world, whether it’s an election or a surprise development in Game of Thrones, you’re likely to hear about it first if you’re looking at your Twitter feed. That way you’re not experiencing...
by Cathy Wassell | social media, social media management
Dealing with Criticism or a Crisis At some point, things are going to happen that are out of your control. Maybe that’s an event or a disgruntled customer, but either way your brand has hit a social media crisis that needs to be dealt with. The larger the brand, the...
by Cathy Wassell | analytics, social media
Analysing the data produced by your social media analytics can give you an informed picture of what you are doing wrong and what you are doing right. This blog isn’t going to look at the often controversial subject of ROI (Return on Investment), but at how you as a...
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