by Cathy Wassell | marketing strategy, social media, social media management, social media strategy
Why can’t you just post on social media? Why do you need a strategy? It’s only 240 characters and a nice picture, right? Well in many cases, yes that’s right. But if you check the analytics of those accounts you might find that the posts didn’t successfully engage...
by Cathy Wassell | social media management
Launching Your New Business Social Media You’ve just started your own new business. Finally you can work completely for yourself, nobody breathing down your neck. You can do things the way YOU want to do them. You can take breaks when YOU want to take them. Except...
by Cathy Wassell | content marketing, marketing, small business, social media
It’s Not About You Is your social media content all about you? All about your business and why people should buy your product or service? If it is, this article is going to attempt to get you to change your mind. Imagine you’ve just arrived at a party. You go in, and...
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