by Cathy Wassell | linkedin, networking
LinkedIn is just MADE for networking. Contrary to popular belief, it’s not an online CV hub. But it IS a powerhouse for B2B connections. This article will show why it’s worth your time – and money if you have the budget – to invest in a dedicated LinkedIn...
by Cathy Wassell | Facebook advertising
As a coach, would you like to build an evergreen sales funnel of new leads constantly coming to your business? I’m going to hazard a guess that the answer is yes. After all, no matter how good a coach you are, no client stays with you forever. In fact, the better a...
by Cathy Wassell | business development, mastermind, small business
Have you struggled with business development with your new business? Would you like some time dedicated to solving your business problems in a supportive environment? We have found there’s nothing better for this than a mastermind for business development. A couple of...
by Cathy Wassell | entrepreneur, membership, small business
Have you ever wondered why you keep reading about friends and fellow entrepreneurs or small business owners joining membership groups or group coaching programmes? What’s the attraction, and what are the benefits of membership groups? Working solo can be lonely...
by Cathy Wassell | content marketing, linkedin, marketing strategy, social media
Unless your business is seriously Business to Business (B2B) you might not think of using LinkedIn as a social media platform. Even if you do, you may have a business page on there which you dutifully post to. But what if I told you that using your personal profile on...
by Cathy Wassell | Facebook advertising, social media management
So you have a Facebook page for your business and you’re really struggling to get anyone to see your posts. You have 500 followers, so why do only 20 people sometimes see your posts?! You’re far from alone. Facebook algorithm changes (the way the Facebook feed works...
by Cathy Wassell | branding, small business, social media, social media management
But my business is already on brand Is your business always on brand? Establishing your brand seems simple. Just tick off your checklist of marketing tasks, right? Designed a logo Check Picked corporate colours Check Secured domain & social media names Check...
by Cathy Wassell | marketing strategy, social media, social media management, social media strategy
Why can’t you just post on social media? Why do you need a strategy? It’s only 240 characters and a nice picture, right? Well in many cases, yes that’s right. But if you check the analytics of those accounts you might find that the posts didn’t successfully engage...
by Cathy Wassell | social media management
Launching Your New Business Social Media You’ve just started your own new business. Finally you can work completely for yourself, nobody breathing down your neck. You can do things the way YOU want to do them. You can take breaks when YOU want to take them. Except...
by Cathy Wassell | content marketing, marketing, small business, social media
It’s Not About You Is your social media content all about you? All about your business and why people should buy your product or service? If it is, this article is going to attempt to get you to change your mind. Imagine you’ve just arrived at a party. You go in, and...
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