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Online Networking: How to Use LinkedIn to Expand Your Network

Online Networking: How to Use LinkedIn to Expand Your Network

by Cathy Wassell | linkedin, networking

LinkedIn is just MADE for networking. Contrary to popular belief, it’s not an online CV hub. But it IS a powerhouse for B2B connections. This article will show why it’s worth your time – and money if you have the budget – to invest in a dedicated LinkedIn...
How Facebook Ads Can Help Coaches to Attract New Leads and Clients

How Facebook Ads Can Help Coaches to Attract New Leads and Clients

by Cathy Wassell | Facebook advertising

As a coach, would you like to build an evergreen sales funnel of new leads constantly coming to your business? I’m going to hazard a guess that the answer is yes. After all, no matter how good a coach you are, no client stays with you forever. In fact, the better a...
Why Go On a Mastermind for Business Development?

Why Go On a Mastermind for Business Development?

by Cathy Wassell | business development, mastermind, small business

Have you struggled with business development with your new business? Would you like some time dedicated to solving your business problems in a supportive environment? We have found there’s nothing better for this than a mastermind for business development. A couple of...
Why You Should Join a Professional Membership Group

Why You Should Join a Professional Membership Group

by Cathy Wassell | entrepreneur, membership, small business

Have you ever wondered why you keep reading about friends and fellow entrepreneurs or small business owners joining membership groups or group coaching programmes? What’s the attraction, and what are the benefits of membership groups? Working solo can be lonely...
Why Should You Post on LinkedIn For Your Business?

Why Should You Post on LinkedIn For Your Business?

by Cathy Wassell | content marketing, linkedin, marketing strategy, social media

Unless your business is seriously Business to Business (B2B) you might not think of using LinkedIn as a social media platform. Even if you do, you may have a business page on there which you dutifully post to. But what if I told you that using your personal profile on...
How to Create the Perfect Facebook Ad

How to Create the Perfect Facebook Ad

by Cathy Wassell | Facebook advertising, social media management

So you have a Facebook page for your business and you’re really struggling to get anyone to see your posts. You have 500 followers, so why do only 20 people sometimes see your posts?! You’re far from alone. Facebook algorithm changes (the way the Facebook feed works...
How to be On Brand in Your Social Media Accounts

How to be On Brand in Your Social Media Accounts

by Cathy Wassell | branding, small business, social media, social media management

But my business is already on brand Is your business always on brand? Establishing your brand seems simple. Just tick off your checklist of marketing tasks, right? Designed a logo Check Picked corporate colours Check Secured domain & social media names Check...
Why Does Your Business Need a Social Media Marketing Strategy?

Why Does Your Business Need a Social Media Marketing Strategy?

by Cathy Wassell | marketing strategy, social media, social media management, social media strategy

Why can’t you just post on social media? Why do you need a strategy? It’s only 240 characters and a nice picture, right? Well in many cases, yes that’s right. But if you check the analytics of those accounts you might find that the posts didn’t successfully engage...
How to grow social media for your business

How to grow social media for your business

by Cathy Wassell | social media management

Launching Your New Business Social Media You’ve just started your own  new business. Finally you can work completely for yourself, nobody breathing down your neck. You can do things the way YOU want to do them. You can take breaks when YOU want to take them. Except...
Why Your Social Media Marketing Content Should Be Curated As Well As Created

Why Your Social Media Marketing Content Should Be Curated As Well As Created

by Cathy Wassell | content marketing, marketing, small business, social media

It’s Not About You Is your social media content all about you? All about your business and why people should buy your product or service? If it is, this article is going to attempt to get you to change your mind. Imagine you’ve just arrived at a party. You go in, and...
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  • How Facebook Ads Can Help Coaches to Attract New Leads and Clients
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  • Why Should You Post on LinkedIn For Your Business?

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