by Cathy Wassell | Facebook advertising
Facebook’s Fake News Heard about ‘fake news’ and the trouble Facebook and other social media platforms have been getting into for publishing it? Due to all that trouble, they are, quite rightly, taking steps to make it harder for ‘fake news’ to be published....
by Cathy Wassell | content marketing, marketing, small business, social media, social media management
Are you planning your social media marketing for 2018? Would you like to learn from the key social media marketing patterns in 2017 and incorporate the key trends expected in 2018? Here we’ll take a look at what’s predicted for the coming year, and at Buffer’s...
by Cathy Wassell | PR, PR agency, social media
Your customers are on social media With over 3 billion internet users worldwide, and over 2 billion active on social media, there’s no doubt that the vast majority of your customer base will be connected. The main social platforms are giant household names, offering...
by Cathy Wassell | estate agent, social media, social media management
Your customers are on social media With over 3 billion internet users worldwide, and over 2 billion active on social media, there’s no doubt that the vast majority of your customer base will be connected. The main social platforms are giant household names, offering...
by Cathy Wassell | event, social media, Twitter
Twitter is the pulsing life blood of live events. Whatever’s going on around the world, whether it’s an election or a surprise development in Game of Thrones, you’re likely to hear about it first if you’re looking at your Twitter feed. That way you’re not experiencing...
by Cathy Wassell | social media, social media management
Dealing with Criticism or a Crisis At some point, things are going to happen that are out of your control. Maybe that’s an event or a disgruntled customer, but either way your brand has hit a social media crisis that needs to be dealt with. The larger the brand, the...
by Cathy Wassell | analytics, social media
Analysing the data produced by your social media analytics can give you an informed picture of what you are doing wrong and what you are doing right. This blog isn’t going to look at the often controversial subject of ROI (Return on Investment), but at how you as a...
by Cathy Wassell | small business, Summer
You might not be big enough to treat your customers to a box at Royal Ascot, but there’s no reason why even a small business can’t celebrate the Summer months by putting a little zing in their customers’ steps. If Summer is your quiet time, you might want to wait...
by Cathy Wassell | productivity, small business
As an entrepreneur or small business owner, or even as a member of a small team in a large organisation, it can be difficult to ‘let it go’ in the Summer. The buck stops with you. How will the business manage without you? Will a huge rush order come in? Will that...
by Cathy Wassell | content marketing, marketing, social media, social media tools
Why use content curation? You need to provide a steady stream of entertaining, educational and relevant content for your business social media channels, but you are completely out of fresh ideas on where to source that content. Fear not. Just read on, and we will give...
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