by Cathy Wassell | branding, small business, social media, social media management
But my business is already on brand Is your business always on brand? Establishing your brand seems simple. Just tick off your checklist of marketing tasks, right? Designed a logo Check Picked corporate colours Check Secured domain & social media names Check...
by Cathy Wassell | branding, small business, social media, tone voice
Your brand tone of voice Establishing your brand isn’t just about what you look like. It’s also about what you SOUND like. Does your Twitter or Facebook account sound like your brand, ALL the time? Does it have the correct tone of voice? It’s not the WHAT of a company...
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