by Cathy Wassell | content marketing, linkedin, marketing strategy, social media
Unless your business is seriously Business to Business (B2B) you might not think of using LinkedIn as a social media platform. Even if you do, you may have a business page on there which you dutifully post to. But what if I told you that using your personal profile on...
by Cathy Wassell | content marketing, marketing, small business, social media
It’s Not About You Is your social media content all about you? All about your business and why people should buy your product or service? If it is, this article is going to attempt to get you to change your mind. Imagine you’ve just arrived at a party. You go in, and...
by Cathy Wassell | content marketing, marketing, small business, social media, social media management
Are you planning your social media marketing for 2018? Would you like to learn from the key social media marketing patterns in 2017 and incorporate the key trends expected in 2018? Here we’ll take a look at what’s predicted for the coming year, and at Buffer’s...
by Cathy Wassell | content marketing, marketing, social media, social media tools
Why use content curation? You need to provide a steady stream of entertaining, educational and relevant content for your business social media channels, but you are completely out of fresh ideas on where to source that content. Fear not. Just read on, and we will give...
by Cathy Wassell | content marketing, small business, social media
Running out of ideas on what to post on your business social media channels? We’re going to presume that you already have a social media marketing strategy. If you don’t, read this. And we’re going to presume you already have a social media marketing schedule or some...
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