by Cathy Wassell | content marketing, linkedin, marketing strategy, social media
Unless your business is seriously Business to Business (B2B) you might not think of using LinkedIn as a social media platform. Even if you do, you may have a business page on there which you dutifully post to. But what if I told you that using your personal profile on...
by Cathy Wassell | branding, small business, social media, social media management
But my business is already on brand Is your business always on brand? Establishing your brand seems simple. Just tick off your checklist of marketing tasks, right? Designed a logo Check Picked corporate colours Check Secured domain & social media names Check...
by Cathy Wassell | marketing strategy, social media, social media management, social media strategy
Why can’t you just post on social media? Why do you need a strategy? It’s only 240 characters and a nice picture, right? Well in many cases, yes that’s right. But if you check the analytics of those accounts you might find that the posts didn’t successfully engage...
by Cathy Wassell | content marketing, marketing, small business, social media
It’s Not About You Is your social media content all about you? All about your business and why people should buy your product or service? If it is, this article is going to attempt to get you to change your mind. Imagine you’ve just arrived at a party. You go in, and...
by Cathy Wassell | content marketing, marketing, small business, social media, social media management
Are you planning your social media marketing for 2018? Would you like to learn from the key social media marketing patterns in 2017 and incorporate the key trends expected in 2018? Here we’ll take a look at what’s predicted for the coming year, and at Buffer’s...
by Cathy Wassell | PR, PR agency, social media
Your customers are on social media With over 3 billion internet users worldwide, and over 2 billion active on social media, there’s no doubt that the vast majority of your customer base will be connected. The main social platforms are giant household names, offering...
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