Facebook Advertising

Why don’t my Facebook Ads work?

Have YOU dabbled in Facebook Ads but been left wondering why they don’t work for you the same way they seem to work for everyone else?

You’re not alone. There’s a sizeable number of people who have tried Facebook Ads without understanding how the targeting and optimisation works, and have come to the conclusion that Facebook Ads don’t offer a good Return on Investment. In fact, if set up correctly and as part of an informed strategy, they offer a GREAT Return On Investment.

There are over 1.23 billion daily users on Facebook every day. Your customers are definitely on there, it’s just a question of finding them.

Why do Facebook Ads work?

Facebook has accumulated a huge amount of data about its users so you can use this data to get your ads in front of your ideal clients/customers. Unlike other means of advertising, your Facebook ads can be focused so that you are only spending money on the right people.

Think about those estate agent letters you get through your door telling you they have clients waiting RIGHT NOW to pay you lots of money for your house. Now imagine if the estate agent could only put a letter through the doors of people they KNEW were interested in selling their house because of their behaviour on Facebook. Wouldn’t that be a more targeted use of their advertising budget?

You’ll know whether or not they are working fast – unlike an ad on TV or in a newspaper where you may realise 1 month later it didn’t work. You can be responsive to what is happening and adjust your strategy accordingly.

Adobe Digital Insights’ 2018 State of Digital Advertising Report shows that social media ads drove three times more non-customers than existing customers to retailer websites as of the end of 2017. In short, people are looking at social ads and they’re clicking on those ads more than ever before.”

Social Media Examiner

power hour

One-third (32%) of Facebook users engage with brands regularly.

19% of time spent on mobile devices is on Facebook.

How do I get started with Facebook Ads?

Don’t know where to start with Facebook ads?

Running ads but finding they are going nowhere?

Need a quick introduction to Facebook Ads?

We can help.

Facebook have made it very easy to boost your posts on your business page, but actually without strategy and knowledge of Facebook marketing this can prove an expensive waste of time. Luckily, with the right knowledge and understanding of the data, a properly targeted Facebook Ad can be hugely lucrative.

Now you can speak to an expert for a concentrated amount of time instead of googling your problem and finding 10 different answers that you don’t understand. Through a Zoom session, you can share your screen and I will tailor bespoke advice on your specific problem.

Spend an hour with Cathy on your choice of Facebook Ad issue for £120 plus VAT for one person. Additional people on the call are charged at £50 plus VAT per person (please contact us to be invoiced for that).

nurture hours

Would you like access to Facebook Ads help?

If you are building Facebook Ads yourself but would like occasional help and to be able to check back in to see if the ads are working, you can go one step further. Nurture Hours come in a block of three hours and after the initial Power Hour you can spend the other two how you choose, in minimum sessions of 30 minutes.

A block of Nurture Hours is £330 plus VAT, a saving of £30 on three Power Hours. Once again this price is per person, and additional clients on the Zoom call will be charged at £50 plus VAT per person. The 3 hours is to be used within 3 months.

Facebook is by leaps and bounds the most popular social media advertising channel. According to Social Media Examiner’s 2017 Social Media Industry Report, 93% of all social media advertisers use Facebook Ads.

Facebook Ad

Manager Audit

Are your Facebook Ads working?

Sometimes businesses are not getting the results from Facebook Ads they want. They may already be using an agency, but they don’t understand enough about Facebook Ads to know if the account is being run in an optimum and strategic way. With temporary Ad Manager access I can look into your Ad account to see what is being done well and what is being done badly.

An Ad Manager audit will also look at your website and landing pages to assess the customer experience once they have been sent to those pages from an Ad. Many businesses don’t realise how much these pages matter when trying to get customer conversions from paid Social. Don’t be one of them.

 

An Ad Manager audit is £180 plus VAT

“Growth in social media ad spend will rocket 40%, some £1.3bn, between 2018 and 2020 from £3.29bn to £4.59bn, the EMarketer report predicts.”

The Guardian

Facebook ads management

Need a Done For You Facebook Ads service?

Advertising is now necessary on Facebook. The algorithm changes over the last couple of years have made it essentially a Pay to Play platform.

Facebook advertising can be a great way to target your ideal audience, but if you don’t know what you’re doing it can be a costly mistake.

You’re in good hands with Cathy. She has considerable experience in Facebook Advertising for a variety of clients and has undertaken advanced training courses to give her Facebook Ad knowledge that would challenge any agency in this country. For too long, UK businesses have had to use US or Australian ad agencies to get really good Return on Investment from Facebook Ads – no longer.

Your digital marketing ads need to be targeted to the potential customers who are most likely to visit your website, engage in some way with your content, or go one step further down the conversion route into quality leads. This needs to be done in a non-spammy way, using  Facebook’s unique and detailed targeting choices.

If the product or service you are selling is more expensive we can build single or multiple funnels to support it.

Prices start from £500 plus VAT per month management fee, exclusive of Facebook Ad spend, and a set up fee dependent on what needs doing. There is a minimum contract of 3 months.

We will build a bespoke package for you depending on budget, audience and market niche. We recommend a minimum ad spend of £10 a day to achieve success; random small spending is not effective and we won’t be a good fit together if this is what you are after.

How does it work?

  • Firstly we’ll get together on a quick discovery call to make sure we’ll work well together.
  • Next, we’ll go through the onboarding process and I will take a careful look at your business, your Facebook channel and your advertising history and formulate a Facebook marketing strategy.
  • I’ll make sure the Facebook Pixel is set up and working on your site to enable customer retargeting.
  • I will create custom or lookalike audiences based on customer research.
  • If a funnel is appropriate I will take care of the landing page and we’ll discuss how to incentivise your potential audience.
  • I’ll create ad copy and test to find the best ones.
  • I’ll monitor your ads frequently and provide a monthly report.

Facebook Training also available.

Enjoyment of video ads increases purchase intent by 97%. (Unruly)

Facebook will be hoovering up more than four-fifths (84%, £2.76bn) of the predicted £3.3bn that will be spent on social media networks in the UK this year.

The Guardian

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