Launching Your New Business Social Media
You’ve just started your own new business.
Finally you can work completely for yourself, nobody breathing down your neck.
You can do things the way YOU want to do them.
You can take breaks when YOU want to take them.
Except that you find you aren’t taking all that many breaks.
In fact there seems to be a never-ending list of things you need to do, and an even longer list of things you’d like to do but don’t have the time.
The reality of your fledgling business is perhaps not quite the candy pink perfection you had envisaged.
(Just substitute your favourite colour there if candy pink isn’t floating your boat.)
How Much Time Should You Spend?
We all know it’s tough starting out.
There are so many vital things to do, it’s hard to know where to start at all, let alone which to prioritise. Unless you have a ready-made audience though, finding the audience for your product or service has to be a priority.
In many ways this is much easier than it was 20 years ago. Social media has made the business world much smaller, and yet much bigger. Customers you would never have reached 20 years ago are now within your grasp if your product or service is not local-only, but it means your marketing needs to work even harder.
Social media can connect you across the country, even across the world, but if you think that can happen if you only have 20 minutes a day to spend on it you are kidding yourself.
In order to cover optimal posting and engagement, I allow 5 hours per week for each channel. This is another reason why you should not spread yourself too thinly. One of two channels done well are much better than lots done badly.
Nailing Your Target Audience
First, you need to sit down and do some planning. And some thinking.
Who are your customer base?
What are their ages?
What are they interested in?
What kind of job do they do?
What are their values?
What social media do they embrace?
When do they check their social media?
For more information on finding your brand tone of voice, look here.
Obviously there isn’t going to be one answer to these questions, but these are the kind of questions a good social media manager will consider when taking on a new client. These kind of questions are important, because to appeal to your audience you really need to know your audience.
What Content Should You Post?
Once you have an idea of your customer base you can start to plan how to make your products or services resonate with them. Come up with ideas of content that might work.
Look here for lots of ideas. Again, a good social media manager will spend some time testing different content, on different platforms, at different times of the day, to see which works best. They will then base their content strategy around these findings.
Testing and refining is something which should always be happening for your social media accounts to be the best they can be. When you’re just starting in business this can be hard, when there are so many tasks that need doing and they are ALL important. Believe me, I understand!
Employing the Strategy of Social Listening
As well as planning your own content strategy, you also need to listen to what others are saying. It pays to keep an eye on your competitors, and it most certainly pays to discover who are the main influencers in your chosen fields. This doesn’t necessarily mean accounts with thousands of followers (and definitely not millions of followers! You will never be noticed by those accounts!), but accounts that are engaged, that people retweet or share a lot, that are listened to.
Do everything right, and one day soon your account will be listened to as well.
Once you have become more established, you may like to see how to measure success on social media.
We post regular tips on improving your social media channels. If you’d like to learn more, visit here.