by Cathy Wassell | analytics, social media
Analysing the data produced by your social media analytics can give you an informed picture of what you are doing wrong and what you are doing right. This blog isn’t going to look at the often controversial subject of ROI (Return on Investment), but at how you as a...
by Cathy Wassell | small business, social media, social media management
Why social media? There’s no doubt that social media is time consuming. Not only can it be the classic rabbit hole you fall down when you spot something interesting on your feed and two hours later realise you’ve been reading about advanced robotics instead of...
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