by Cathy Wassell | marketing strategy, social media, social media management, social media strategy
Why can’t you just post on social media? Why do you need a strategy? It’s only 240 characters and a nice picture, right? Well in many cases, yes that’s right. But if you check the analytics of those accounts you might find that the posts didn’t successfully engage...
by Cathy Wassell | content marketing, marketing, small business, social media
It’s Not About You Is your social media content all about you? All about your business and why people should buy your product or service? If it is, this article is going to attempt to get you to change your mind. Imagine you’ve just arrived at a party. You go in, and...
by Cathy Wassell | analytics, social media
Analysing the data produced by your social media analytics can give you an informed picture of what you are doing wrong and what you are doing right. This blog isn’t going to look at the often controversial subject of ROI (Return on Investment), but at how you as a...
by Cathy Wassell | content marketing, small business, social media
Running out of ideas on what to post on your business social media channels? We’re going to presume that you already have a social media marketing strategy. If you don’t, read this. And we’re going to presume you already have a social media marketing schedule or some...
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