by Cathy Wassell | Facebook advertising, social media management
So you have a Facebook page for your business and you’re really struggling to get anyone to see your posts. You have 500 followers, so why do only 20 people sometimes see your posts?! You’re far from alone. Facebook algorithm changes (the way the Facebook feed works...
by Cathy Wassell | marketing strategy, social media, social media management, social media strategy
Why can’t you just post on social media? Why do you need a strategy? It’s only 240 characters and a nice picture, right? Well in many cases, yes that’s right. But if you check the analytics of those accounts you might find that the posts didn’t successfully engage...
by Cathy Wassell | social media management
Launching Your New Business Social Media You’ve just started your own new business. Finally you can work completely for yourself, nobody breathing down your neck. You can do things the way YOU want to do them. You can take breaks when YOU want to take them. Except...
by Cathy Wassell | Facebook advertising
Facebook’s Fake News Heard about ‘fake news’ and the trouble Facebook and other social media platforms have been getting into for publishing it? Due to all that trouble, they are, quite rightly, taking steps to make it harder for ‘fake news’ to be published....
by Cathy Wassell | social media management
It’s not a coincidence that the term ‘social media’ contains the word ‘social’. Social media is all about a conversation with your followers, interaction between you and those that follow you. At least that’s what social media management done well is all about. Some...
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