by Cathy Wassell | Facebook advertising, social media management
So you have a Facebook page for your business and you’re really struggling to get anyone to see your posts. You have 500 followers, so why do only 20 people sometimes see your posts?! You’re far from alone. Facebook algorithm changes (the way the Facebook feed works...
by Cathy Wassell | social media management
Launching Your New Business Social Media You’ve just started your own new business. Finally you can work completely for yourself, nobody breathing down your neck. You can do things the way YOU want to do them. You can take breaks when YOU want to take them. Except...
by Cathy Wassell | Freelancing, social media, social media tools
You’ve been plugging away on your business social media accounts for months because every article you read tells you it’s a great free way to build awareness of your brand or direct sales to your website. But you need sleep! You need some time off! How...
by Cathy Wassell | social media management
Facebook is still the leading social media channel in terms of use. But the kind of reach that could be enjoyed by brands a few years ago is just not possible now. Facebook is now essentially a pay to play platform. In order to utilise the full potential of Facebook...
by Cathy Wassell | Freelancing, small business, social media
I had been working as a Sales and Marketing Manager for 19 years when I was made redundant. Fourteen of those years, I had been working from home, and my husband worked long hours with a big commute and was unable to help with any of the mayhem of after-school...
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