by Cathy Wassell | Facebook advertising, social media management
So you have a Facebook page for your business and you’re really struggling to get anyone to see your posts. You have 500 followers, so why do only 20 people sometimes see your posts?! You’re far from alone. Facebook algorithm changes (the way the Facebook feed works...
by Cathy Wassell | branding, small business, social media, social media management
But my business is already on brand Is your business always on brand? Establishing your brand seems simple. Just tick off your checklist of marketing tasks, right? Designed a logo Check Picked corporate colours Check Secured domain & social media names Check...
by Cathy Wassell | marketing strategy, social media, social media management, social media strategy
Why can’t you just post on social media? Why do you need a strategy? It’s only 240 characters and a nice picture, right? Well in many cases, yes that’s right. But if you check the analytics of those accounts you might find that the posts didn’t successfully engage...
by Cathy Wassell | social media management
Launching Your New Business Social Media You’ve just started your own new business. Finally you can work completely for yourself, nobody breathing down your neck. You can do things the way YOU want to do them. You can take breaks when YOU want to take them. Except...
by Cathy Wassell | productivity, small business
As an entrepreneur or small business owner, or even as a member of a small team in a large organisation, it can be difficult to ‘let it go’ in the Summer. The buck stops with you. How will the business manage without you? Will a huge rush order come in? Will that...
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