by Cathy Wassell | content marketing, marketing, small business, social media, social media management
Are you planning your social media marketing for 2018? Would you like to learn from the key social media marketing patterns in 2017 and incorporate the key trends expected in 2018? Here we’ll take a look at what’s predicted for the coming year, and at Buffer’s...
by Cathy Wassell | social media, social media management
Dealing with Criticism or a Crisis At some point, things are going to happen that are out of your control. Maybe that’s an event or a disgruntled customer, but either way your brand has hit a social media crisis that needs to be dealt with. The larger the brand, the...
by Cathy Wassell | analytics, social media
Analysing the data produced by your social media analytics can give you an informed picture of what you are doing wrong and what you are doing right. This blog isn’t going to look at the often controversial subject of ROI (Return on Investment), but at how you as a...
by Cathy Wassell | content marketing, small business, social media
Running out of ideas on what to post on your business social media channels? We’re going to presume that you already have a social media marketing strategy. If you don’t, read this. And we’re going to presume you already have a social media marketing schedule or some...
by Cathy Wassell | small business, social media management
Social media is taking over your life So you’ve decided you need to outsource some of the tasks in your business, or take on another employee. Social media seems like a good place to start, it’s fairly self-contained and you know from experience it’s a complete...
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